Turnblad Mansion Introduction

Immersive Projection
American Swedish Institute, Minneapolis – 2023

This immersive projection installation captivates visitors as they enter the American Swedish Institutes’s historic Turnblad mansion. Part welcome and part introduction, the show offers a brief glimpse into the lives of the original owners as well as the institution that now operates it. There’s even a little wayfinding thrown in for good measure. It is an emotional touchpoint that intends to spark visitors’ curiosity as they tour the rest of the impressive manor. 

Because the mansion is a historic property, the media and system design had to be accomplished in a way that did not disturb the structure and also maintained as much elegance as possible in this stately room. Projectors are mounted to pipes and encased in cabinets attached to platforms that run along the walls. Each projector cabinet also contains two speakers – one pointed towards the room and one towards the wall to create an immersive soundscape.

Producer, Creative and Technical Direction, Scripting, Editing, Sound Design, Media and System Design, Installation

Interpretive Plan Project Manager and Content Liason: Bluestem Heritage Group

Preservation Architectural Consultants: HGA

Heinzen Media Team:

Writer: Julianna Olsen
Platform and Cabinet Fabrication: Art-Tech Productions
Projector Rigging Support: Gopher Stage Lighting