About Jesse Heinzen Approach
I believe in a story-first approach to multimedia development and utilize first-person narratives wherever possible. A good story is enduring and will outlast any technology used to deliver it.
Once the story is determined, attention is focused on crafting the experience and media design that will most clearly connect with the audience and maintain a sense of beauty and elegance.
When developing media delivery systems, I concentrate on robust yet appropriate system design, always balancing function and reliability with cost.